Content Management Systems

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What is a Content Management System? A Content Management System (CMS) is a tool used to design, manage, and publish a website. There are  lots of CMS tools available. From free to expensive, small to large, simple or very robust, they all allow individuals who are not coders to build websites. Now, not that long…

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Why We Use WordPress

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Why We Use WordPress WordPress is a wonderful tool for building websites. It’s powerful, versatile, and robust. By itself with the available free themes, it’s fairly easy to assemble a simple site. But add on some of the amazing plugins that have been developed to enhance WordPress, and it can be used to create virtually…

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Are Keywords Still Important for SEO?

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SEO: Do We Still Need to Work With Keywords? There’s a big debate going on at the moment about whether or not keywords are still important.  Some digital marketing experts claim that keywords are dead, and that only content matters. Others believe keywords have their place, and should show up in your content. Here at…

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Why Website Content is Important

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Good Website Content Is Essential For Results Rule #1 of Website Creation: The written words on your website pages are more important than design or graphics. Why? Content is scanned by the search engines, and if your website content meets their quality requirements, the search engines will help drive traffic to your site. Equally important,…

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How To Write Website Content

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How To Write Website Content Think about how you read a website page: if you’re like most people, you skim the page, scanning for the information you find important or useful. You might check the headline or read the first sentence of a paragraph to see if it has what you’re looking for. Why did…

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Why Local SEO Matters

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Why Local SEO Matters How do you market your business on the web? Most business owners think first of the Yellow Pages and specialized sites like Angie’s List. Some companies advertise in the local newspaper’s online edition and hope prospects find them. Unfortunately, these strategies don’t really cut it. They fail to get your business…

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Is Your Website Building Your Business?

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Websites Need to Be Workhorses Everyone in business these days needs a web presence. But a website can’t just sit there looking pretty. A website is an investment meant to bring customers to your store. It needs to be pulling its weight 24/7. Is your site helping build your business? If not, how can we…

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Redesigning for The Mobile Environment

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How Does Your Site Look on A Phone? When someone opens your site on their mobile phone, how does it show up? Is your site optimized for viewing on tablet and phone? Many older sites are not. And newer sites built on inexpensive or free platforms may not look very good on smaller screens. Is…

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How I Learned To Love PPC

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How I learned To Love PPC Google Ads – PCC or Pay Per Click – was was only three years old when we started designing websites for customers in 2003. Hardly anyone used it, and it was rarely discussed by website design agencies. Since then, it has grown to a business of almost $100 billion…

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Google Search Console

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  A Peek Into How Google Search Console Works Search Console is another very useful tool for improving your local SEO. Combined with Google Analytics, Google Search Console can enhance your efforts to be found on the internet. Whereas Google Analytics provides you with information on what visitors did on your site, Google Search Console…

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Google Analytics

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Why We Use Google Analytics Here’s the bad news. You won’t immediately fly to the top of the Google search page the first day – or even the first week – when we start doing SEO services for you. Any company that makes that claim is just full of horse pucky. It takes a lot…

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